
Wella - EIMI Rugged Texture 2.53 oz
Wella EIMI Rugged Texture is a matte paste that delivers strong definition and a textured, sculpted finish. The lightweight formula adds grip and separation without shine, making it ideal for modern, undone styles with natural movement. Sulfate-free and suitable for all hair types, this paste creates a rugged, lived-in texture that holds without stiffness.
How to Use
- Warm a small amount between palms until pliable.
- Work through dry hair, focusing on mid-lengths and ends.
- Twist or tousle sections to create texture and definition.
- Layer for stronger hold or rework throughout the day.
Product Details
- Formula: Sulfate-Free
- Hold Level: 3 (Strong)
Wella EIMI Rugged Texture is a matte paste that delivers strong definition and a textured, sculpted finish. The lightweight formula adds grip and separation without shine, making it ideal for modern, undone styles with natural movement. Sulfate-free and suitable for all hair types, this paste creates a rugged, lived-in texture that holds without stiffness.
How to Use
- Warm a small amount between palms until pliable.
- Work through dry hair, focusing on mid-lengths and ends.
- Twist or tousle sections to create texture and definition.
- Layer for stronger hold or rework throughout the day.
Product Details
- Formula: Sulfate-Free
- Hold Level: 3 (Strong)
Description
Wella EIMI Rugged Texture is a matte paste that delivers strong definition and a textured, sculpted finish. The lightweight formula adds grip and separation without shine, making it ideal for modern, undone styles with natural movement. Sulfate-free and suitable for all hair types, this paste creates a rugged, lived-in texture that holds without stiffness.
How to Use
- Warm a small amount between palms until pliable.
- Work through dry hair, focusing on mid-lengths and ends.
- Twist or tousle sections to create texture and definition.
- Layer for stronger hold or rework throughout the day.
Product Details
- Formula: Sulfate-Free
- Hold Level: 3 (Strong)

















